I'd like to see sections dedicated to different age groups.
For instance, many teenagers begin to seek out their spiritual paths, and I'd love to see some accurate educating included. This also serves the parents, and other pagan parents in understanding the pagan lifestyle. Also, there are senior pagans out there.
What about articles on pagan run businesses? It's not just free advertising for them, but it may open doors to encouraging them to pay for advertising as well. It helps to build more of a pagan community, and directs other pagans to doing business with like-minded people.
Homeschooling is becoming quite popular. I think that there is potential in that area to build on.
I'll just come out and say this. We, as Pagan, should be aware of a popular problem in which pagans outrightly belittle those of Christian faith, and I think that it must be said that we should be aware of how we treat other religions, ourselves. I really think attention needs to be paid to this, before it starts, so that we are not encouraging or projecting any negativity. That old 3 fold law will not help to make this a successful adventure.
Also addressing those of various ethinic backgrounds, can help to reach a lot of people. For instance, each issue can have an article about a different ethnic grouping. This helps to build community relations, and again open doors to advertising.
There, those are my 2 cents for the moment.